Domain:

Fintech | B2C Marketplace

Context:

Finantial Workflows | Marketplace

Role:

Product Designer

Method:

Stakeholder alignment | Constraint-driven design | UX | Interaction Design

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Lead Fraud Protection (NDA)

about.

Users of a pay-per-lead platform were being charged for low-quality or fraudulent activity, with no way to challenge it, putting their budgets and trust in the platform at risk.

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result.

The initial design hit a business constraint before it could ship, leading to an approach that avoided the original blocker entirely. The redesigned direction was developed collaboratively across business, product, and engineering. Looking back, the biggest lesson was about cross-team collaboration: bringing engineering and business into the conversation earlier could have turned a months-long pivot into a better-scoped plan from the start.

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